When Organizations Embrace Human-Centered Design
In some corporate cultures today, “human-centered design” (also referred to as “HCD”) has become a buzz-word synonymous with brainstorming activities, interviews, surveys, and half-baked solutions that aren’t really evidence-based. When you compare this approach to those organizations that truly embrace human-centered design, there is a stark difference. Not only is the work more elevated, peer-reviewed, and backed by qualitative and quantitative evidence, but the culture itself centers and prioritizes people—both the ones doing the work and the ones benefiting from products, services, experiences, and solutions.
With that said, here is a list of some qualities that define human-centered organizations…
“As a society, I hope that we can get to a place where human-centeredness becomes a right and not a privilege.”